Archive for June 4th, 2009

Steve Bruce: welcome to our world (2)

Thursday, June 4th, 2009

Soapbox

Bruce is our boss, much as expected for several days, and whatever reservations others may have, it's exactly the right appointment, says Pete Sixsmith

Well, it didn’t take long to get a new manager in, suggesting that Niall Quinn had lined Steve Bruce up before the end of the season – depending on whether we stayed up. Had we done a Newcastle and ended up in the Coca Cola Championship, it would have been a much lesser light than Bruce – maybe Kinnear or Shearer.

So far, the reaction has been muted. I didn’t notice thousands of people outside the Academy welcoming a new Messiah, or toothless Wearside crones claiming they hadn’t slept all night because they were that excited.

Bob & bruce

In fact, there didn’t seem to be anyone there at all, which suggests that Wearside crones and serial bed sheet misspellers were too busy welcoming Take That to the Stadium. Maybe they thought that Gary Barlow had taken the job?

But seriously, folks, it has divided fans, probably about 65 – 35. Neither Martyn McFadden nor Paul Dobson of ALS were over enthusiastic on Five Live, and there has been a fair bit of negativity flying around on the message boards.

For what it’s worth, I think it is the sort of appointment that we need at this moment. We have an ideal opportunity to establish ourselves in the Premier League. There are no onfield distractions in the area, although of the field I am sure the Newcastle soap opera will rumble on for the next decade. And what we need is the kind of stability that has made Everton and Villa top eight stalwarts over the years. These are the clubs that we have to look to and Bruce may just be the man who can take us to that level.

You get there by appointing someone who knows his way around the division, who has a good coach to work with him, who is ambitious and who rarely seems to fall out with players. If that was Quinny’s tick list, then everything pointed to Bruce rather than inexperienced club coaches like Bilic, eccentrics like Strachan and self publicists like Mancini.

Bruce has worked for owners who are obnoxious, paternalistic or parvenus.

Now he has a chance to work for a billionaire rather than mere millionaires like Jordan, Sullivan and Whelan. He also has the opportunity to put a team out in front of a crowd that is double that of his previous two clubs and craves success. His whole career has been one of progression – look how hard Palace, Birmingham and Wigan fought to keep him.

I have been critical of him in the past – his resemblance to Mrs Doubtfire has been commented on a few times – but I genuinely welcome him to Sunderland. He may not have the volatile, unfulfilled promise of Roy Keane but we need a steadying hand and I think he will give it to us.

If you type the words Bruce and Boss into Google, you are directed to page upon page about Bruce Springsteen. He’s a success and plays major stadiums in Europe. Could this be an omen?


* Bruce is seen posing beside the Bob Stokoe statue "just to rub it in", says Eomatrix, who got in just before Ellis in posting the image to probably the best Ready To Go thread known the man.

Steve Bruce: welcome to our world (1)

Thursday, June 4th, 2009

Salut! Sunderland has said it before. We are not a sports news agency and have no wish – or ability – to compete with mainstream news media or newsy websites. Our role is different and it doesn't take too much scrutiny of the archives to see that.

But the appointment of a new manager is an event of such significance for our great club and its even greater supporters. So let us extend a warm welcome to Steve Bruce, who tonight becomes not only that manager but also our favourite Mag.

Bruce is a complete professional and will neither be distracted by his history as a Newcastle United man nor reinvent himself as a lifelong Mackem who would like nothing better than to see the Mags descend another division or two.

Our most recent experiences of Barcodes at Sunderland are not encouraging: Lee Clark's T-shirt, Michael Chopra's unmissable miss against Toon. But we got plenty of good work from Clark beforehand, gloried in Bob Stokoe's finest hour, saw Chopra score a goal against someone else that played a huge part in keeping us up last seasom and could easily dig up plenty of names from the past to show that people in football can act as adults and properly serve the hands that feed them.

So Bruce starts with a substantial benefit of the doubt, our heartfelt wishes for him to succeed and, if Pete Sixsmith agrees, a promise not to call him Mrs Doubtfire again, at least in the forseeable future.

And we rather liked this, from Kaveh Solhekol at The Times website: extracts of a piece on the six things Steve must do …

Forget about Newcastle United

Bruce has made no secret of the fact that he supports Newcastle, but most Sunderland fans are willing to give him the benefit of the doubt …

Attract the right players

Bruce is expected to have up to £50 million to spend on new players, although in reality he may get less than half of that to spend this summer. That should not be a problem for a manager with good contacts around the world …

Hold on to what he has got

Sunderland players such as Kieran Richardson, Dean Whitehead and Kenwyne Jones will be linked with other clubs … Bruce has to decide whether to cash in or keep his best players. The futures of Craig Gordon and Paul McShane will also need to be sorted out.

Plan to stick around

Bruce has been a manager for 11 years but he has already changed jobs six times … Sunderland fans will have every right to be angry if he does walk out because he has everything a manager needs – money, rich owner, sensible chairman, loyal fans, modern stadium …

Put his arm around Anton Ferdinand

Great things were expected … but so far he has done little to justify his £8 million price-tag after a promising start … Bruce will need to work the same magic that he used on Titus Bramble at Wigan to turn Ferdinand into a top-class defender.

Answer his phone

Steve, if your phone’s ringing and Ellis Short’s name comes up on the display, take a deep breath, press answer and say, “Hello, Mr Short. What can I do for you?”

For the full article, follow this link.