Archive for May, 2009

Sunderland end of term reports (4): seven good, seven bad

Saturday, May 30th, 2009

Petesix

Since Salut! Sunderland burst into action in Jan 2007, Pete Sixsmith has delivered a seven-word verdict – known collectively as Sixer's Sevens – on each match, in relatively few cases games not actually attended by him. Looked at over a season, these judgements reveal a mixture of hope and despondency, wit and wisdom. In the concluding chapter of our book of end-of-term reports, Pete maintains the theme of seven for a sharp appraisal of a second successive – and ultimately successful, if that's the correct word – relegation dogfight. Salut! Sunderland is open to other Sunderland fans who may wish to reopen the series; they should offer their own end-of-term reports using the e-mail link (above left) …

An interesting and eventful season for those of the red and white striped persuasion.

As seven is my keynote number, it seemed an idea – good or not is a matter for you, the readers, to decide – to look at seven highlights and seven low points of 2008-2009. No prizes for guessing which of the two took the longest to think of.

*** GOOD … in bold, BAD in italics ***


Beating the Mags at home. It was the first time since Stan Cummins saw them off, in the days when my hair came over my ears and Colin was chasing Jeremy Thorpe, Norman Scott and Rinka the dog. Kieran’s goal was spectacular and led to much hilarity and gloating later on. Little did we know in October that the gloat-o-meter would go through the roof in May.

Howard Webb’s ludicrous penalty award at SJP to deny us a first double since I was in the Lower Sixth at school and Colin was filing copy on Evenwood Women Institute’s Spring Bonnet contest. It looked bad enough from up in the gods, but TV viewing left me speechless. Still, he made up for it when they played Fulham.

Athlone. Despite a six hour bus trip with a serious hangover, we found a delightful town full of friendly people (and one plastic Mag). Football gives you the chance to visit places like this.

Middlesbrough. Everything that Athlone wasn’t. Unfriendly, covered in smog and heading for the Championship. We should have won there as well.

Losing Keane. It was clear that there were problems with him and it could be argued that he left at the right time, allowing us the opportunity to bring in a new man before the whole affair turned sour. It wasn’t his fault that we made what could have been a disastrous decision.

Losing Keane. Had he stayed and sorted out his differences with the (then) prospective owner, he may well have sorted out the mess he had got us into and pushed us up the league. I do believe that he has the potential to be a very good manager

Sunderland end of term reports (3):

Saturday, May 30th, 2009

Danny


Week after week, Ian Porter's detailed reflections on each Sunderland match provide superb analysis for subscribes to the Blackcats list, home of some of the most intelligent comment on our club to be found anywhere. In the third part of our end-of-term report series (Pete Sixsmith now reverts, as intended, to the fourth part), Ian* identifies the 1-1 draw at St James' Park, in a game we ought to have won by half time, as a key turning point in a season that had another tremendous show of guts and consistency from Danny Collins (pictured) but also stuttered – and nearly fell very heavily – after earlier spells of promise …

The season started with a mixture of optimism and pessimism.

Kenwyne Jones missed the start due to a serious knee injury suffered while playing for Trinidad & Tobago against England.

Roy Keane was in the market for players capable of taking us to the next level. Strangely, his targets were four players from Spurs: Chimbonda, Malbranque, Kaboul and Tainio. We were also linked several times with Darren Bent. However, Liverpool took Keane and Spurs decided to keep Bent until a suitable replacement could be found.

Among supporters, Kaboul didn’t inspire, and Spurs supporters didn’t rate him, and it was a relief for many when he eventually chose Portsmouth. Similarly, Chimbonda, had fallen out with the supporters over his attitude. On the face of it, Malbranque and Tainio seemed good signings.

The other addition was Diouf from Bolton. His arrival met with a mixed reception. Many supporters disliked his attitude and didn’t really rate him as a player.

David Healy joined from Fulham with a reputation of a prolific goalscorer at international level, but an indifferent club record at Leeds and Fulham. After the first game of the season, the really inspired signing that supporters were looking for arrived in the shape of Djibril Cisse, on a season-long loan with us having first refusal on his permanent signing – and there was a headed goal on his debut at Spurs.

The defence was supposedly bolstered by the return of George McCartney, and the signing of Anton Ferdinand, with the January loan signings of two central defenders, Tal Ben-Haim and Calum Davenport, potentially signalling the end of Danny Collins’s role as either central defender or left back.

Funding for the season's signings was credited to Ellis Short, resources from the Drumaville consortium having dried up as a result of the recession in Ireland.

Probably the most satisfying home win of the season was the 2-1 victory over Newcastle. Our new crowd favourite Cisse gave us the lead before Newcastle equalised against the run of play but midway through the second half, we took the lead again, courtesy of a stunning Kieran Richardson free kick.

The game also saw the return of Kenwyne Jones from injury, bringing widespread anticipation of a deadly new strike force. But as the season progressed, nothing could have been further from the truth.

In December, after the Bolton 4-1 home defeat, speculation was rife that Roy Keane was on the verge of resigning. After a few days of considering his position, and following discussions with Niall Quinn, he finally decided to resign immediately after a conversation with Ellis Short.

Roy didn’t think Short, or anyone else for that matter, had the right to question his signings, where he lived or how much time he spent at the training ground.

Despite a supposedly impressive list of applicants for the vacant manager's position, first team coach, a reluctant Ricky Sbragia, was appointed to the hot seat, seemingly his reward for a relatively successful run of games post-Roy Keane, and the support shown for him by both players and directors.

Among his first moves were to sell Chimbonda and Diouf – highlighted as disruptive influences and having had disputes with Keane – and send several other players out on loan until the end of the season.

After a reasonable run of results, Premier League survival was beginning to look achievable, with some quarters both inside and outside the club starting to talk about Uefa qualification.

Throughout, Danny Collins remained in the team, a result of injuries to other players, his versatility and ultimately his own consistent, totally committed performances. Collins went on to win the supporters' player of the year for the second year running and also the official player of the year award.</strong

After a 1-1 draw at Newcastle at the beginning of February, the results began to stutter and the goals dried up alarmingly. The chances of Jones and Cisse forming a prolific partnership seemed more remote than ever – but many people, including Sbragia, believed it would only be a matter of time before they would “gell” and we would climb the table again.

Just how wrong that belief turned out to be! Only similarly bad runs of results for other teams around us kept us out of the relegation zone, with only one win in the final 13 games. At one stage, we were actually playing with the same midfield formation that got us promoted two years ago though

Who were they then? Winners from the other side

Saturday, May 30th, 2009

Wigan wh hires

There's a lot winning going on: our friends at A Love Supreme have just collected their second successive award for football fanzine of the year, Sunderland "won" the right to stay in the Premier and here – at last – are Salut! Sunderland's winners in the great Who Are They? awards …

Forget George Orwell, tracing the progress of the same breadcrumb each day on the breakfast table at his lodgings. The Road To Wigan Pier is a marvellous book, but Salut! Sunderland has discovered that the town provides shelter and inspiration for another writer of distinction.

Step forward Bernard Ramsdale, "landlord" of Ye Olde Tree and Crown, the Wigan Athletic fan site and clear winner in our awards for the best contributions to this site by opposing fans during the 2008-09 season.

Bernard, picture below, wins a copy of the customised Wigan Athletic book, kindly donated by Getting Personal. If the excellent Sunderland version of the book is any guide, he will be content with his prize.

Bernard
Throughout the season, Salut! Sunderland received incisive, entertaining or warm articles from fans of other clubs. Finding candidates for the Who Are They? feature before each of Sunderland's game was the hardest part; once recruited, they rose almost without exception risen to the challenge.

Of the three three judges, two placed Bernard in first place and the third had him as runner up to Julian Boodell from Stoke City.

Julian accordingly finished in second overall position, ahead of the third-placed Mark Collar, the only shortlisted candidate from outside the Premier League (he previewed our League Cup game at Nottingham Forest). Read on for news of a special youth award – for Danny Warbrick of Bolton Wanderers.

Congratulations to all three, but also to the fans of Bolton Wanderers (Danny Warbrick), West Ham United (Ciaran Byrne) and Chelsea (Jerry Evans), all of whom picked up support from the judges.

This was how each judge voted:

Ian Todd, founder of the London branch of the Sunderland AFC Supporters' Association and a national council member of the Football Supporters' Federation:

1 Julian Boodell (Stoke City)

2 Bernard Ramsdale (Wigan Athletic)

3 Mark Collar (Nottingham Foerst)

Ian wrote: "I must say I found it hard and chopped and changed my order on re-reads. In particular, I found the fact that the questions varied from club to club offered a greater advantage to some writers than others. As far as the reasons for my choice go, I have been swayed by those who have benefited from a knowledge of relationships between the two clubs and an appreciation of some of the wider issues in football. My order of choice therefore related to the extent to which the writers included that in their pieces."

Pete Sixsmith, top writer at Salut! Sunderland:

1 Bernard Ramsdale – "should win for his name alone, but any post that makes me laugh, has a reminder of the great mudslide and shows great knowledge of football and human nature is bloody excellent in my book. His comments on the RL team are priceless"

2 Ciaran Byrne – "seemed a pretty smart guy and I liked his rant against Wembley and all that the modern game has become"

3 Julian Boodell – "must take guts to follow Stoke when you are called Julian; really liked his style and the fact that he had followed Stoke for so many years. Very good stuff"

Colin Randall, editor of Salut! Sunderland:

1 Bernard Ramsdale – "a natural wordsmith, a diamond football supporter in the broadest sense and a willing contributor who gave us not one match previews but also a second, each of great quality"

2 Mark Collar – "a fitting representative of a club with many similarities to Sunderland and obvious potential for a return to greatness"

3 Jerry Evans (Chelsea) – "a lovely, old-fashioned and entirely sportsmanlike read"


A Special Salut! Sunderland Youth Award goes to Danny Warbrick (Bolton) for a preview that demonstrated exceptional maturity for a lad of 16.

Julian receives a Philosophy Football "Against Mod

Fan-tastic day: how to try not to gloat on national TV

Saturday, May 30th, 2009

Griff3

Salut! Sunderland was asked, but two thirds of it was going to the match and Setanta couldn’t stump up the fare to get the other third from the south of France to London.
When the offer was relayed to members of the Blackcats list, Stephen Worthy* leapt at the chance and spent Sunday afternoon in the studio with fans of other relegation-haunted teams, including a certain Newcastle United.
Here is a blow-by-blow account from Stephen – aka Griff, a rock, motoring and former SAFC fanzine (
It’s The Hope I Can’t Stand) writer – of a special way of seeing us to safety, Toon safely doon and a Mag safely home …

I’ve made some bad decisions in my time. Like the time I turned down a girl at school for a date; she went on to become a top international model.

But when the Salut! Sunderland editor put out an e-mail last week asking if someone wanted to become the Sunderland representative on a Setanta Sports News fans’ panel for the last weekend of the Premiership season, it sounded like a good gig. At first.

Yet, as the day grew closer, I started to have the kind of cold, clammy 6am premonitions that I used to have leading up to exams. Fool, Worthy, I thought. What if Sunderland do go down? And what if the Mags stay up in our place? Was the world ready for the first act of footballing hari-kari to be committed live on national television?

I was joined by supporters from the three other relegation candidates to watch feeds on a bank of TVs of all four games involving our teams, while Setanta’s plummy-accented presenter, with a name that sounds like a gentlemen’s club, Ashley House, switched to each of us in turn asking for updates and bombarding us with questions. It’s kinda like Soccer Saturday without the arrogant, know-nothing ex-footballers.


In fact, there was one footballer on the show, but I’d never call him arrogant or know-nothing. At least not to his face. That’s because it was the legendary Spurs, Chelsea and Rangers hardman, Graham Roberts. He’s still got a stare that can crack walnuts. At the start of the show, he filled me with more dread.

“I tell you who I most fear for today,” he opined, before looking towards me. “And it’s Sunderland.” The beginnings of a wry smile broke on Graham’s mouth while an icy chill shot down my neck.

Thankfully, as we now know, in this particular instance, Graham didn’t know what he was talking about either.

Very soon, it was the Newcastle fan, Ben, who was the one with his head in his hands as the near misses on Steve Harper’s goal totted up. Then Gibson scored his cracker for Man United’s Third XI and the Hull fan sat next to me, Richard, groaned audibly.
Griff4
Something of a veteran of this programme, he got out a bag of wine gums and passed them around. Maybe it was an attempt to stop the gloating from across the table, where the Middlesbrough fan, Andy, and Ben the Mag sat, by occupying their gobs for a couple of minutes.

People have asked was I nervous?

If you are talking relegation then yes, although it would take until half-time, with Sunderland v Chelsea goalless, before my mood was lifted.

But I wasn’t nervous because I was on TV. The studio isn’t much bigger than an average sitting room. Besides the round table we were sitting at there were five LCD TVs and four TV cameras with autocues on, all operated remotely.

There were none of the clichéd studios of old with runners and production staff milling around.

It really was a bit like being down the pub watching the match, minus the booze.

And then Villa scored. Well, Newcastle did, didn’t they? There was little more than mild interest in the four supporters when United took the lead at Hull. But when Duff deflected Barry’ shot past Harper, we all jumped up in unison. Apart from Ben The Mag. I really was starting to feel sorry for him. No, really I was.

As the seconds ticked by like the timing device on a 100lb bomb ready to explode in two of our faces, the Boro and Mag fans became, respectively, increasingly resigned and animated.
Griff2
I was getting plenty of air time because of the five goals in our match and had Graham Roberts agreeing with me about Ricky Sbragia’s lack of charisma and motivational powers. At one point he suggested it was time for me to open the champagne. Pity. I was driving home later.

With 10 minutes to go, and despite a late Newcastle rally, it had become clear that none of the four teams were going to draw, let alone win.

Ben was trying to avoid my gaze at all costs. Andy had long given up of a Boro revival and was wearing the smile of the condemned man who knows the trapdoor is about to open. I started to formulate my thoughts, especially about the Toon’s demise, ready to unleash them in the final summary.

As it turned out, I didn’t need to air them. One by one, the four games fizzled out. It was a bit like being in a bookies when the final whistle sounded at Villa and Upton Park.

Cries of “Get in!” and “Come on!” mixed with whimpers of distress, shoulder-shrugging and ripping up of paper.

Andy, the Boro fan, put his hand on Ben’s shoulder and then launched into an anti-Newcastle tirade that any Sunderland fan would have been proud of. “For years we’ve had to put up with that lot up the road telling us how massive they are, how much better they are than us. Well, good riddance…”

“I’d like to add my commiserations to Newcastle United and its fans,” I added at this point.

“You’d like to,” interjected Ashley (House, not Mike), knowing where I was going with this, “but you can’t, right?”

Spot on, of course. Ben The Mag was ashen-faced and was facing a three-hour train journey back home to Newcastle after watching his team relegated. In London. On TV. Could anything get worse?

Well, how about, as he stood waiting for a taxi on the Gray’s Inn Road to take him to King’s Cross, if a car pulled up alongside him? And in that car was a bloke in a Gary Rowell Hat-Trick At St James’ Park replica shirt, offering him a lift? And how about if the car was a convertible so everyone could see us in our shirts, although one of us wanted to just hide?

Come on, it was the least I could do. As Ben jumped out at the station, he left his wallet on the passenger seat. If I was really evil, I could have driven off with it. But I called him back. He’d been through enough.

“Cheers mate.”

“Safe journey back, Ben. See you in a couple of seasons, eh? Maybe…”

PS

Just when I thought the day couldn’t get any better, I have some highly amusing news from the day. Graham Roberts was unable to shake hands with his right so I asked why and he told me he had been in a Spurs v Chelsea Old Boys charity boxing match on the Friday night, and that he’d injured it in a bout with Kerry Dixon. I asked if David Speedie – along with Jimmy Hill, arguably a Sunderland fan’s primary bête noire – was involved. He was – and had been rushed to hospital with several broken ribs after a bashing from Spurs’ Steve Sedgeley. Further proof that somebody up there really loves us.

*The griff on Stephen Worthy Fifth-generation Sunderland fan, despite the fact that his grandfather grew up in Southampton and that, like his father, he was born and brought up in Surrey. He remembers regular stays at his auntie’s in Seaburn when he went up to home games and walking on the beach in the snow with an incredulous West Ham-supporting mate before a game at Roker Park against the Hammers in 1993. His fave moments watching the Lads include being part of a crowd of 48,000 at Sunderland’s promotion winning victory in 1980 (also over West Ham) as a 10-year-old and losing his voice for two days after standing on the Kop at Hillsborough during the FA Cup semi-final win over Norwich in 1992. He has been a journalist for 16 years. He once wrote for the top kids’ football mag Match and the late, lamented Sunderland fanzine It’s The Hope I Can’t Stand and now writes each month about motoring for Car magazine and about music for titles including Mojo, NME and The Guardian. He and his wife Lara have a 15-week-old son, Raffi, who will be indoctrinated in the ways of red & white at the earliest opportunity.

Sunderland end of term reports (4): seven good, seven bad

Friday, May 29th, 2009

Petesix

Since Salut! Sunderland burst into action in Jan 2007, Pete Sixsmith has delivered a seven-word verdict – known collectively as Sixer’s Sevens – on each match, in relatively few cases games not actually attended by him. Looked at over a season, these judgements reveal a mixture of hope and despondency, wit and wisdom. In the concluding chapter of our book of end-of-term reports, Pete maintains the theme of seven for a sharp appraisal of a second successive – and ultimately successful, if that’s the correct word – relegation dogfight. Salut! Sunderland is open to other Sunderland fans who may wish to reopen the series; they should offer their own end-of-term reports using the e-mail link (above left) …

An interesting and eventful season for those of the red and white striped persuasion.

As seven is my keynote number, it seemed an idea – good or not is a matter for you, the readers, to decide – to look at seven highlights and seven low points of 2008-2009. No prizes for guessing which of the two took the longest to think of.

(more…)

Sunderland end of term reports (3):

Friday, May 29th, 2009

Danny


Week after week, Ian Porter’s detailed reflections on each Sunderland match provide superb analysis for subscribes to the Blackcats list, home of some of the most intelligent comment on our club to be found anywhere. In the third part of our end-of-term report series (Pete Sixsmith now reverts, as intended, to the fourth part), Ian* identifies the 1-1 draw at St James’ Park, in a game we ought to have won by half time, as a key turning point in a season that had another tremendous show of guts and consistency from Danny Collins (pictured) but also stuttered – and nearly fell very heavily – after earlier spells of promise …

The season started with a mixture of optimism and pessimism.

(more…)

Who were they then? Winners from the other side

Friday, May 29th, 2009

Wigan wh hires

There’s a lot winning going on: our friends at A Love Supreme have just collected their second successive award for football fanzine of the year, Sunderland “won” the right to stay in the Premier and here – at last – are Salut! Sunderland’s winners in the great Who Are They? awards …

Forget George Orwell, tracing the progress of the same breadcrumb each day on the breakfast table at his lodgings. The Road To Wigan Pier is a marvellous book, but Salut! Sunderland has discovered that the town provides shelter and inspiration for another writer of distinction.

Step forward Bernard Ramsdale, “landlord” of Ye Olde Tree and Crown, the Wigan Athletic fan site and clear winner in our awards for the best contributions to this site by opposing fans during the 2008-09 season.

Bernard, picture below, wins a copy of the customised Wigan Athletic book, kindly donated by Getting Personal. If the excellent Sunderland version of the book is any guide, he will be content with his prize.

(more…)

Fan-tastic day: how to try not to gloat on national TV

Friday, May 29th, 2009

Griff3

Salut! Sunderland was asked, but two thirds of it was going to the match and Setanta couldn’t stump up the fare to get the other third from the south of France to London.
When the offer was relayed to members of the Blackcats list, Stephen Worthy* leapt at the chance and spent Sunday afternoon in the studio with fans of other relegation-haunted teams, including a certain Newcastle United.
Here is a blow-by-blow account from Stephen – aka Griff, a rock, motoring and former SAFC fanzine (
It’s The Hope I Can’t Stand) writer – of a special way of seeing us to safety, Toon safely doon and a Mag safely home …

I’ve made some bad decisions in my time. Like the time I turned down a girl at school for a date; she went on to become a top international model.

But when the Salut! Sunderland editor put out an e-mail last week asking if someone wanted to become the Sunderland representative on a Setanta Sports News fans’ panel for the last weekend of the Premiership season, it sounded like a good gig. At first.

(more…)

Sunderland end of term reports (2): not good enough

Friday, May 29th, 2009

Spice


A slight behind-the-counter hitch has delayed what was intended as the second of Salut! Sunderland's end-of-term reports. We are nearing the end of an extraordinary week (leaving aside minor league football in Rome) for Sunderland, the North East and indeed for this site.

Ellis Short has given us some encouraging clues as to how serious he is about making SAFC a force in football. Colin Randall* – pictured above with Mme Salut at one of the finest Indian restaurants in the world, Sunderland's Spice Bollywood – has perhaps suffered too many false promises and unnecessary relegations to be objective; he nevertheless wishes Ellis well …

Just before someone amazingly close to Salut! Sunderland was kicked out at the end of the third year, the headmaster's comment at the bottom of the report said: "Not good enough for a grammar school."

It didn't need the head at SAFC Grammar to make a similar point at about 4pm on May 24. Every boy and girl in school knew it full well (for the second time this week, no pun intended): we had not shown ourselves to be good enough for the academy known as the Premier League.

Managers are fond of saying the relegated teams are the worst in the league because they finished 18th, 19th and 20th.

We know better. It wouldn't have taken that much of a fluke to produce last day results to send us down. It is not as if improbable combinations have failed to do so in the past (the Jimmy Hill and Wimbledon relegations spring to mind).

Sunderland fans are passionate in their support. They are also capable of steeling themselves to punish the club they love.

Despite the offers on season tickets very smartly announced before our fate was sealed, the punishment for another Championship season would have been severe. Remember how long it took Roy Keane to drive attendances back up even after guiding us from the bottom into a promotion challenge that saw us go up in first place?

Make no mistake. The gates next season would have been dismal, at least until it had become well known that we were not only in contention for an immediate return but hitting goals and scoring victories in a way that brought back memories of the glorious days of the Gray/Johnston left side link ups, the Summerbee crosses and the SuperKev/Quinn goal machine.

And imagine if we'd got to within a whisker of promotion and then failed all the same, with or without a Jeff Whitley-style penalty in a playoff shoot-out.

This has been a dreadful season for Sunderland fans.

As a fan who has lived outside the North East since early adulthood, I have written more than once about having seen, during 18 months in Abu Dhabi, more live Sunderland football than at any time since I was a lad in the main stand paddock or on the Fulwell End at Roker Park.

It was not an especially pleasurable experience. All those games, yes. But also, all those defeats: worse still, all those performances of such incompetence or lack of passion – often enough accompanied by commentary only in Arabic because our games failed to appeal to Rob McCaffrey's Dubai-based studio treatment- that you wanted to kick the television screen.

Ellis Short knows how bad we've been; in his short interview with safc.com he even talked about the lack of fun.

I frankly don't care whether Mrs Ellis Short threw a strop about some people walking their dogs through the grounds of Skibo Castle. Nor will I lie awake wondering what prompted the South Korean authorities to look – though not, in the event, leap if I have correctly understood the archive – into some of his business dealings.

When it comes to Sunderland AFC, all I really care about with regard to Mr Short, Mr Quinn and the rest of them is where they are taking us, and perhaps how. OK, I do care a lot about Mr Quinn because he seems a top bloke and has done more for SAFC than anyone in living memory, but my point otherwise stands.

If where they are taking us is the top 10 finish Ellis Short sees as a good target for next season, that will do me fine for starters.

Drumaville, in my view, put down some decent foundations. The football since promotion has been dire but we've survived.

On the eve of our 5-0 win at Luton to clinch the 2007 Championship title, I said – and wrote, for a national newspaper in Ireland – that fourth bottom 2007/2008 would suffice for lots of long-suffering Sunderland fans. I was one of them, so while it meant an excess of nervewracking moments and on-the-pitch failure – fifth bottom could almost be regarded as a small bonus.

I was not, however, prepared for a repetition this season and will be even less so for 2009-2010.

Ellis, his money and his business acumen are hugely welcome as viewed from my spot, when I can get there, up in the East Stand.

And the words from his Q&A with safc.com that best describe the task in hand are these:

"Our only real goal this year was not to get relegated, and with the money we spent
last summer we probably shouldn't have come as close as we did …
we'll do what we need to do this summer to get this team into a place where we
can try to finish in the top 10 next year. I don't ever want to go through a
relegation battle again and I don't want the fans to have to go through it, I don't
want Niall to have to go through it… And in the longer term we just want to
continue to improve and always run things well. I don't want to promise things and
not be able to deliver but that's genuinely what we are going to try and do."

Do deliver that, Mr Short, and see how grateful we'll all be …

Me at sol* Colin Randall on Colin Randall:

…he has carried the heavy burden of supporting Sunderland since his father took him to a Division Two match at Middlesbrough in which Brian Clough scored the SAFC winner. He is a journalist and, after a spell in France, helped launched a national newspaper in Abu Dhabi (United Arab Emirates) before returning to Europe to divide his time between France and the UK. Perversely, he retains his East Stand season ticket – and is delighted that it is used most games.

The owner speaks: Ellis less Short on words than before

Friday, May 29th, 2009

Another sobering assessment of the season is nearly ready to appear as the second of Salut! Sunderland's end-of-term reports. Meanwhile, amid denials that Drumaville consortium members ended up losing on their investments (everyone received a "respectable" return, according to Niall Quinn, a "modest" one according to them), Ellis Short* has spoken …


Ecstasy
, relief, gratitude to the fans and, in defiance of instructions from Niall Quinn to say how far Sunderland AFC can go, a willingness to stipulate a top 10 finish next season as the first step on that route.

That, in short and in Short's own words, is Ellis, newly elevated to 100 per cent control of the club.

Not the most illuminating, incisive interview you'll ever come across – more Parkinson with favoured guests than Parky with Meg Ryan – but the proper response is probably merci for small mercies. What's more, I've also had to interview my own bosses at times, so know the score …

Read the full interview at the official club site. But it would not infringe copyright rules to offer a couple of his comments.

Short described the emotions he experienced last weekend as being pretty much the same as those of the rest of us.

Happy, yes, but relief was his word of choice, "relief that two months of fear and nervousness is over" and, by implication, the lifting of the threat relegation posed to future development. "We've got a lot of good plans for the future and relegation would have been horrible."

He heaped praise on Niall – a "very smart footballer, very smart about the Premier League and a wonderful chairman who knows more about football than I ever will" – as well as on the supporters.

Sunderland were a "big, proper football club with the best fans in the league" and the benefits of a great stadium, some of football's finest training facilities and enough else to forge a successful, powerful future.

The key answer was to the question on what, a few years from now, could be seen as successful progress.

Ellis Short replied:

"Well Niall told me not to answer that and not to promise too much but … I became involved late last summer and our only real goal this year was not to get relegated, and with the money we spent last summer we probably shouldn't have come as close as we did … we'll do what we need to do this summer to get this team into a place where we can try to finish in the top 10 next year. I don't ever want to go through a relegation battle again and I don't want the fans to have to go through it, I don't want Niall to have to go through it… And in the longer term we just want to continue to improve and always run things well. I don't want to promise things and not be able to deliver but that's genuinely what we are going to try and do."

There's more, as I suggested, so go to the safc.com for the full Q&A.

* A profile in today's Guardian tells of Ellis Short's distaste for the limelight, a spot of unpleasantness with the South Korean authorities and – at odds with not wanting too much attention – his ownership of Skibo Castle, the Scottish wedding venue of Madonna and an exclusive retreat for the monied and powerful.

Extract:
An Irish-American, Short made his fortune in the highly competitive world of private equity and hedge-fund management. He began his career at General Electric before teaming up with business partner John Grayken in the mid-1990s at Lone Star Funds, a private equity firm based in Dallas, Texas, with huge success. It was here Short built up his business acumen, securing his position as senior executive, running the Asian operations. Since 1995, Lone Star have established funds worth more than $13.3bn (